The Decreasing Rate Of Married Couples
Today, we are looking at a fact that divorce rates has risen and weddings are at their lowest. These are among other factors which stimulated the extinction of couples nowadays. But there is another fascinating fact about one of the factors which will be revealed below.
There is actually a common and uncommon indexes or indicators to show the real strength of a particular industry in the present, which is widely known as a source of observation for many different industries. One in particular is the lipstick effect seen during the world crisis.
This indicator states that when most people are dealing with their financial turmoils in a certain timeline, wives and single women willingly shifted their needs of shopping into cheaper products. The outcome is the increase of lipstick purchases since it is very much affordable and pleasing for women to wear.
Now, for the wedding and dating industry, there is a factor that is seen to be similar in effect to this lipstick effect. The factor is basically an indicator or an index of what is sold in the industry. Curious? It is quite simple, really. This indicator or index is the number of dresses sold within 60 days.
You now may think this is ridiculous, but before we move on, think about it: if more dresses are sold, then more people are spending more of their money, since these dresses do not come cheap or even very expensive. In addition to that, women are buying these dresses because they are either attending some events in the future or getting married.
So, as you can see, if you watch dress sales closely, you might know how the wedding and dating industries are going. The type of dress will also play a big role here since you want to check on special evening dresses for example, which are bought for a particular purpose, not just any dress that might be used in numeral occasions.
If you consider the fact that couples that do not get married are increasing steadily, you will soon understand why married couples are a rare commodity these days. There are many factors for this phenomenon, but one of the most prominent is the fact that women are way more independent right now than they were back then. More independent, more money, more dresses. See how it is all connected?
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